About me.

With over 25 years in technology sales, I’ve have helped businesses—from startups to enterprise-level organizations—solve logistics problems, grow their sales, and provide most of their technology requirements. I’ve worked in both hunter and farmer roles, selling to large national accounts, medium sized businesses, buying groups and SMB, including Toyota, Shoppers Drug Mart, Loblaw, Canadian Tire, MTY Group, Federated Co-op, F45, and Delta Bingo.

I’ve made lasting client relationships, mentored both large and small sales teams, and developed deep expertise with CRMs like Salesforce and Freshworks. I’ve sold everything from CPG and Pro AV to IT, security solutions, SaaS, and cloud services—always with a consultative, solutions-first approach. I enjoy solving the issues that keep my clients awake at night.

Work Experience

Senior Business Development Manager

Lorex Technology Inc.

Markham, ON | Oct 2022 – Mar 2025

Hybrid

Developed and executed business strategies for installers, VARs, and B2B channels across the U.S., Canada, and Mexico, delivering sustained revenue growth. • Acted as a player-coach, mentoring the sales team while consulting with key accounts to drive new business. • Optimized sales pipeline management, improving forecast accuracy and accelerating new customer acquisition. • Strengthened retention and market share by implementing account management best practices. • Built executive-level relationships with national accounts, buying groups, and strategic partners. • Leveraged Freshworks CRM to develop dashboards, streamline reporting, and enhance data-driven sales decisions. • Led cross-functional initiatives including new customer acquisition programs, product launches, and go-to-market strategies. • Managed SKU selection, product lifecycle, pricing strategies, and tiered pricing models to maintain competitive positioning. • Consistently achieved or exceeded revenue and profitability targets.

Senior Market Account Manager

Best Buy for Business

Burlington, ON | Nov 2017 – Oct 2022

Remote

Prospected and developed corporate accounts using ZoomInfo and LinkedIn Navigator to drive revenue growth. • Promoted Best Buy’s vendor partnerships to deliver scalable IT and consumer technology solutions, including SaaS and cloud-based software. • Provided accurate forecasts, logistics coordination, and fulfillment strategies to meet client requirements. • Leveraged Best Buy’s 1,100+ retail locations for warehousing, project fulfillment, and localized support. • Delivered on-site installations and client training to ensure seamless technology adoption. • Built strong relationships with decision-makers across the Central Region, increasing market share and customer loyalty. • Negotiated corporate pricing and managed product availability in collaboration with vendors and merchandising teams.

National Sales Manager

Tiger Direct | PCM Canada

Richmond Hill, ON | May 2016 – Oct 2017

On-site

Directed daily B2B sales operations, leading a team of 20 National Account Executives managing SMB, enterprise, government, and education accounts. • Owned sales forecasting, pipeline management, and revenue target achievement. • Partnered with vendors including Microsoft, HP, Cisco, Dell, and Lenovo to deliver IT solutions such as Azure, VMware, Veeam, Nutanix, Cisco Umbrella, and Spark. • Conducted executive-level client meetings (CFO, CIO, IT teams) to align solutions with business needs. • Delivered sales coaching, one-on-one mentoring, and performance reviews to drive results. • Led bids, tenders, and RFP submissions, streamlining the deal registration process. • Partnered with marketing for strategic account mapping, vertical campaigns, and pipeline acceleration initiatives.

Strategic Account Manager, National Accounts

Sony of Canada Ltd.

Toronto, ON | Oct 2014 – May 2016

On-site

Managed over $20M in annual sales across Loblaw, Shoppers Drug Mart, and Canadian Tire. • Directed retail branding initiatives, securing headphone exclusivity at Canadian Tire and personal audio exclusivity at Loblaw. • Built strong relationships with directors, buyers, and merchandising analysts to drive strategic growth. • Executed a $3M seasonal purchase campaign at Shoppers Drug Mart, contributing to double-digit sales growth. • Delivered national planograms, securing incremental shelf space across multiple product categories. • Drove up to 20% sales growth in key accounts through targeted strategies and effective business planning.

Sales Analyst / Assistant to Director of Sales / Inside Sales Rep

Sony of Canada Ltd.

Toronto, ON | Feb 2012 – Oct 2014

On-site

Provided sales analysis, forecasts, and reporting to support regional sales leadership. • Designed sales tracking tools to monitor performance against quotas. • Managed MDF funds, digital campaigns, and promotional initiatives to maximize ROI. • Consistently achieved sales targets for independent accounts in Western and Central Canada. • Processed stock balancing and price protection requests to improve client satisfaction. • Prospected and onboarded new dealers, expanding Sony’s channel footprint.