About me.
With over 25 years in technology sales, I’ve have helped businesses—from startups to enterprise-level organizations—solve logistics problems, grow their sales, and provide most of their technology requirements. I’ve worked in both hunter and farmer roles, selling to large national accounts, medium sized businesses, buying groups and SMB, including Toyota, Shoppers Drug Mart, Loblaw, Canadian Tire, MTY Group, Federated Co-op, F45, and Delta Bingo.
I’ve made lasting client relationships, mentored both large and small sales teams, and developed deep expertise with CRMs like Salesforce and Freshworks. I’ve sold everything from CPG and Pro AV to IT, security solutions, SaaS, and cloud services—always with a consultative, solutions-first approach. I enjoy solving the issues that keep my clients awake at night.
My YouTube channel Cashmere Camel: Toy Reviews
Work Experience
Senior Business Development Manager
Lorex Technology Inc.
Markham, ON | Oct 2022 – Mar 2025
Hybrid
Developed and executed business strategies for installers, VARs, and B2B channels across the U.S., Canada, and Mexico, delivering sustained revenue growth. • Acted as a player-coach, mentoring the sales team while consulting with key accounts to drive new business. • Optimized sales pipeline management, improving forecast accuracy and accelerating new customer acquisition. • Strengthened retention and market share by implementing account management best practices. • Built executive-level relationships with national accounts, buying groups, and strategic partners. • Leveraged Freshworks CRM to develop dashboards, streamline reporting, and enhance data-driven sales decisions. • Led cross-functional initiatives including new customer acquisition programs, product launches, and go-to-market strategies. • Managed SKU selection, product lifecycle, pricing strategies, and tiered pricing models to maintain competitive positioning. • Consistently achieved or exceeded revenue and profitability targets.
Senior Market Account Manager
Best Buy for Business
Burlington, ON | Nov 2017 – Oct 2022
Remote
Prospected and developed corporate accounts using ZoomInfo and LinkedIn Navigator to drive revenue growth. • Promoted Best Buy’s vendor partnerships to deliver scalable IT and consumer technology solutions, including SaaS and cloud-based software. • Provided accurate forecasts, logistics coordination, and fulfillment strategies to meet client requirements. • Leveraged Best Buy’s 1,100+ retail locations for warehousing, project fulfillment, and localized support. • Delivered on-site installations and client training to ensure seamless technology adoption. • Built strong relationships with decision-makers across the Central Region, increasing market share and customer loyalty. • Negotiated corporate pricing and managed product availability in collaboration with vendors and merchandising teams.
National Sales Manager
Tiger Direct | PCM Canada
Richmond Hill, ON | May 2016 – Oct 2017
On-site
Directed daily B2B sales operations, leading a team of 20 National Account Executives managing SMB, enterprise, government, and education accounts. • Owned sales forecasting, pipeline management, and revenue target achievement. • Partnered with vendors including Microsoft, HP, Cisco, Dell, and Lenovo to deliver IT solutions such as Azure, VMware, Veeam, Nutanix, Cisco Umbrella, and Spark. • Conducted executive-level client meetings (CFO, CIO, IT teams) to align solutions with business needs. • Delivered sales coaching, one-on-one mentoring, and performance reviews to drive results. • Led bids, tenders, and RFP submissions, streamlining the deal registration process. • Partnered with marketing for strategic account mapping, vertical campaigns, and pipeline acceleration initiatives.
Strategic Account Manager, National Accounts
Sony of Canada Ltd.
Toronto, ON | Oct 2014 – May 2016
On-site
Managed over $20M in annual sales across Loblaw, Shoppers Drug Mart, and Canadian Tire. • Directed retail branding initiatives, securing headphone exclusivity at Canadian Tire and personal audio exclusivity at Loblaw. • Built strong relationships with directors, buyers, and merchandising analysts to drive strategic growth. • Executed a $3M seasonal purchase campaign at Shoppers Drug Mart, contributing to double-digit sales growth. • Delivered national planograms, securing incremental shelf space across multiple product categories. • Drove up to 20% sales growth in key accounts through targeted strategies and effective business planning.
Sales Analyst / Assistant to Director of Sales / Inside Sales Rep
Sony of Canada Ltd.
Toronto, ON | Feb 2012 – Oct 2014
On-site
Provided sales analysis, forecasts, and reporting to support regional sales leadership. • Designed sales tracking tools to monitor performance against quotas. • Managed MDF funds, digital campaigns, and promotional initiatives to maximize ROI. • Consistently achieved sales targets for independent accounts in Western and Central Canada. • Processed stock balancing and price protection requests to improve client satisfaction. • Prospected and onboarded new dealers, expanding Sony’s channel footprint.
Additional Experience
Inside Sales Supervisor (Feb 2006 - Feb 2012) 6 yrs 1 mo
Managed a team of 8 agents and an $18M budget, improving closure ratios by 18% and implementing new CRM-driven sales processes.
Inside Sales Account Manager (Jan 2003 - Feb 2008) 5 yrs 2 mos
Oversaw $14M in sales across 70 independent accounts, exceeding quotas while strengthening account relationships.
Order Management Representative (May 2002 - May 2003) 1 yr 1 mo
Managed dealer inquiries and provided prompt support to ensure customer satisfaction.
Education
Centennial College
Progress Campus
Business Administration
1991 - 1995
Certifications
Introduction to Cisco Sales
Canadian Red Cross Standard First Aid & CPR
Making the Transition to Management
Business Intelligence | Analytics
Recommendations
Shaheed Sufyani: Lorex Technology Inc.
I had the privilege of working alongside Mark Sciberras during his tenure as Head of B2B Sales at Lorex Technology, and his leadership was nothing short of transformative. Stepping into a role that required immediate impact, Mark quickly optimized conversion strategies, strengthened pipeline management, and implemented account retention initiatives that delivered measurable results. His ability to identify inefficiencies and drive operational excellence set a new standard for the B2B sales organization.
Mark is a leader who understands both the art and science of sales. He combines deep industry expertise with a forward-thinking approach, seamlessly integrating modern sales methodologies and marketing automation to maximize revenue opportunities. His strategic mindset and hands-on mentorship turned a relatively young and green team into a high-performing unit, earning him the respect and loyalty of his direct reports.
Beyond sales execution, Mark fostered strong cross-functional collaboration, ensuring alignment between sales, marketing, and operations to drive sustainable growth. His ability to balance short-term wins with long-term scalability is a testament to his leadership acumen.
Mark is the type of sales leader who not only delivers results but also elevates the teams and organizations he leads.
Donna Henriques: Sony of Canada
I have known Mark for over 10 years and hired him when he worked at Sony. Mark is always willing to help and step in to assist anyone in the organization. He looks at the bigger picture before proposing a solution. Through the years, I have found Mark to be a very hard working and sincere employee who puts his heart and soul into his work. He was highly respected in our organization as a colleague and a manager and any company would be lucky to have such a dedicated person on their team.
Jacob Kim: Head of BD MCC
Mark is a sales leader who defined meaningful relationship building with me. His teachings have become inflection points in my sales career. Showing me how to not be shy of cold-calling, ask the hard questions, and stay positive. I wish to meet more leaders like Mark in the future.
S Kabir: VP Merchandising Strategy
Mark is a phenomenal account manager that understands the strategy and vision of his key accounts. His insights drove incremental sales and profit to a very unique mass market retailer. Mark's greatest strengths are his analytical abilities to align strategies between supplier and channel while understanding market trends and competitive pressures.
Greg Plante: Broker at Sotheby's International Realty Canada
Mark Sciberras is an outstanding professional with strong sales and analytical skills. Mark builds solid business partnerships and uses his analytical abilities to maximize performance for all. Mark's energy and passion make him highly enjoyable to work with and a tremendous asset to his company. I would highly recommend Mark Sciberras.
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